The Red Bull Scenicruiser is a vintage 1955 Greyhound Scenicruiser bus. Known as the 747 of the highways, only 1,001 were ever built, and just a handful still exist today.
The goal of the project was to create a unique vehicle to serve as a lounge on wheels for Red Bull guests, athletes and partners. One that reflected the personality of the brand.
The Scenicruiser was chosen for its iconic status and its beauty as a vehicle. A complete mechanical and interior restoration was conducted, and the Scenicruiser was put into service. It spends 200 days a year on the road.
As overall program lead for Red Bull, oversaw design, build-out, branding and budget. Created usage guidelines and scheduling program. Secured high-profile usage opportunities including two YouTube series. Managed social media.