Red Bull Music Academy NYC

The Red Bull Music Academy is a world-traveling series of music workshops and festivals: a platform for those who make a difference in today’s musical landscape.

In 2013, two groups of 30 selected participants – producers, vocalists, DJs, instrumentalists and all-round musical mavericks from across the globe – came together in New York, with each group participating in two weeks of recording sessions, lectures by musical luminaries, collaborations and performances in the city’s best clubs and music halls.

The evening performance schedule was epic – 39 events in 30 days.

Plus 1 came into the project two weeks prior to the first event and worked to build a program that managed a turn-key invitation process, a smooth door at multiple accounts and venues throughout NYC and Brooklyn, a communications plan to send confirmations to guests and ticket holders, and training on the guest booking system for the local Red Bull and Red Bull Music Academy teams.

Plus 1 also secured the staff covering all event door needs. The process from invitation to check-in was seamless for everyone, and feedback from the client participants was excellent – many stating that it was the best door team they had ever worked with.

In the end, Plus 1 processed close to 20,000 invitations and distributed more than 50,000 email invites and confirmation letters, making what is usually one of the most stressful parts of an event easy and streamlined for the client.